Origins of ATLAS Wall
People’s relationship to furniture has changed. As our lives become more financially stressed and hurried, convenience and price have become the main drivers for the furniture shopper. But just like in the rise of fast food and fast fashion, this has some unsavoury and damaging consequences.
Disposable furniture is the new normal, and good has been replaced by good enough. Lifestyles have changed as well. People now change careers and homes as often as they used to change their automobile. Prices have also shrunk the average home and as a result, homeowners are being asked to do much more with much less. Every time their home or situation changes, it means more disposable furniture bought, more disposable furniture thrown away. This wasteful cycle plays itself out way too often and in these days of limited resources, both financial and environmental, this is quickly proving unsustainable.
These modern day pressures and the needs that arise from them require a novel reevaluation of the traditional ideas of furniture and architectural built-ins. What’s needed is an approach that revolves around the key strategies of functionality, adaptability, and longevity. It was in this revolutionary spirit that the ATLAS Universal Wall System was created.
Simplicity + Functionality
From the moment ATLAS starts coming together, you will appreciate the elegant simplicity of its design. From how it looks to how it works, we have strived to strip away anything unnecessary to its modular function. A simple beauty remains. We set about thinking not just of designing the individual pieces of furniture that make up this system, but a whole user friendly platform that would allow for easy configuration and adaptability. The modular nature of ATLAS means it can be reconfigured and added to at your will. Throughout our in-house development, we've focused on the satisfaction of enduring utility.
We make ATLAS products using premium materials. Only select Baltic birch plywood is sourced for all structural components. This exceptionally stable and strong material is dressed with your choice of hand-oiled domestic genuine wood veneers or solid coloured laminates. Hardwood edging is available for added edge protection from the knocks of everyday living. Even small details such as brass machine screw inserts have been added to achieve further durability. These allow the mounting screws to be secured again and again without the holes in the wood wearing out.
Each component is also able to be easily disassembled. Using discreet yet strong knock-down hardware allows the entire ATLAS system to be broken down into its most basic units, transported, and easily set up at a different location. This allows ATLAS to offer all the benefits of a custom built-in but one that does not have to be left behind in a move.
After the move, ATLAS has other benefits as well. With an extensive catalogue of useful furniture and shelving options, it is easy to modify or add on to your existing system when your new home demands something a little different. Whether out of boredom or necessity, you can change up your ATLAS system at will and keep it current and vital to your home life. This combined with the material and build quality is what we mean when we call ATLAS a lifetime product.